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Alert Today Alive Tomorrow FDOT Sponsorship

Safety doesn't happen by accident! That was the message that we were helping to spread this weekend at Daytona.

 

 

We teamed up with the Florida Department of Transportation (FDOT) to communicate the important message from the Alert Today Alive Tomorrow campaign.  The bottom line is that  pedestrian safety is in all of our hands.  The FDOT's slogan is "Safety Doesn't Happen by Accident" and their goal is to reduce pedestrian fatalities by building awareness of some simple steps:

 

1. ALWAYS USE THE CROSSWALK
2. STOP BEFORE TURNING RIGHT ON RED
3. LOOK BEFORE CROSSING
4. YIELD TO PEDESTRIANS
5. PAY ATTENTION TO THE ROAD, EVERY TIME, EVERY TRIP

 

This was collaboration between the Florida Department of Transportation, Daytona International Speedway, NASCAR and NEMCO-Jay Robinson Racing to promote economic vitality, as well as the safety of Florida residents and visitors, during Speedweeks in the racetrack area.

 

Pedestrian safety is a high priority; we are all pedestrians at some point.

 

The simple steps above will protect pedestrians and bicyclists, which is our number 1 priority.

 

Click here to learn more about FDOT's Alert Today Alive Tomorrow campaign, and here for more information about FDOT.